Чек-лист конверсії інтернет-магазину перед кожним запуском
Buying more traffic is the expensive way to grow a store. Fixing the path from product page to confirmed order is the cheap way, and it compounds with every campaign you run afterwards.
Product pages
The product page has to answer every objection a customer would otherwise email you about: size, materials, delivery date, return policy, real photographs and honest availability.
- Price, stock and delivery estimate visible without scrolling
- At least five real photographs plus zoom on mobile
- Variant selection that never resets the page or the scroll position
- Reviews with dates, and a visible answer to the most common question
- A sticky add-to-cart action on small screens
Checkout
Every extra field costs orders. We default to guest checkout, one page, address autocomplete and local payment methods — BLIK and instant transfers for Polish customers, cards and wallets for everyone else.
Errors are validated inline and never clear the form. Shipping cost appears before the final step, because a surprise at the payment screen is the single most common reason a cart is abandoned.
Trust and follow-up
Company details, a real phone number, clear return terms and visible invoicing rules do more for conversion than any badge. After the order, a transactional email sequence with tracking reduces support load and drives repeat purchases.
Finally, instrument the funnel. Without event tracking on view, add-to-cart, checkout start and purchase, you are optimising a store you cannot see.
Run the checklist before spending on ads. Most stores find double-digit revenue growth in changes that take a week of engineering, not a new platform.
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