Web Development · Healthcare

Dental Home

Ukrainian dental clinic website with a deep service tree — paediatric dentistry, orthodontics, implantology — each treatment on its own page.

Year: 2025Duration: 8 weeksServices: Web Development, SEO, UI/UX
Dental Home — Healthcare case study by KAPUSTA.DEV

The challenge

Dozens of treatments had to stay navigable for parents and adults alike, without turning the menu into an unreadable list.

Our approach

  • Mega-menu grouped by dental specialisation with a landing page per treatment
  • Dedicated pages for sedation, aligners, braces and fluoridation to capture specific search intent
  • Trust blocks: doctors, equipment, before/after and clinic photos
  • Booking entry points repeated at every level of the service tree

Results

UA

Site language

6 specialisations

Grouped service tree

Page per treatment

Search-ready structure

Technologies

  • WordPress
  • Service taxonomy
  • Local SEO
Start a similar project