Web Development · Renewables
SolarPeak Campaign
High-converting landing page for a paid campaign selling home solar installations.
Year: 2025Duration: 2 weeksServices: Landing Page, CRO
The challenge
Ad spend was going to a generic homepage with a 1.1% conversion rate and no way to test messaging.
Our approach
- Single-goal landing page with a savings calculator above the fold
- Trust stack: certifications, installation photos, financing options
- Two headline variants tested against the same traffic split
- Lead events wired to GA4 and the CRM for cost-per-lead tracking
Results
6.4%
Conversion rate
-54%
Cost per lead
9 days
From brief to launch
Technologies
- React
- A/B testing
- GA4
