SEO & Digital Growth · Marketplace
Aurex Marketplace
Technical SEO rescue for a 40k-page marketplace with crawl and indexation problems.
Year: 2025Duration: 4 monthsServices: Technical SEO
The challenge
Only a third of product pages were indexed, and duplicate filter URLs were eating the crawl budget.
Our approach
- Server log analysis to see what Google actually crawled
- Canonical and parameter strategy for filters and pagination
- Structured data for products, offers and reviews
- Core Web Vitals work on templates, not one-off pages
Results
+164%
Indexed pages
+87%
Organic clicks
92
Mobile performance score
Technologies
- Log analysis
- Structured data
- CWV
