Web Development · Logistics
Theo Trucking
US trucking company website serving two audiences at once: freight customers and drivers looking to join the fleet.
Year: 2026Duration: 6 weeksServices: Web Development, UI/UX, SEO
The challenge
Shippers and driver candidates want completely different things, and one homepage had to serve both without diluting either.
Our approach
- Two parallel paths from the hero: services for shippers, careers for drivers
- Driver-focused content on pay, routes, equipment and in-house repairs
- Service pages for the full-service trucking offer
- Real fleet and team photography instead of stock imagery
Results
EN
Site language
2 audiences
Shippers & drivers
Nationwide
US coverage
Technologies
- WordPress
- Recruitment funnel
- Lead forms
