Web Development · Interior design
UrbanLab Quiz Funnel
Multi-step quiz funnel that qualifies interior design leads before the first call.
Year: 2025Duration: 3 weeksServices: Quiz Funnel, Automation
The challenge
Sales calls were burned on visitors with no budget, because the site collected nothing but an email address.
Our approach
- Seven-step quiz covering property type, scope, budget and timeline
- Progressive disclosure with a visible progress bar to keep completion high
- Instant estimate range on the results screen
- Scored leads pushed into the CRM with priority tags
Results
68%
Quiz completion rate
+3.4x
Sales-ready leads
-45%
Time wasted on unqualified calls
Technologies
- React
- Zod
- CRM API
